Anniversary Sale

Ashley HomeStore hosts their Anniversary Sale every year and our team was tasked with coming up with a series of emails to go out to Ashley’s e-commerce customers over a three-week sale period.

During this time, there were other events that needed to be called out, like the first day of spring, and other departmental sales that were required to be featured. All of which needed to fit into a cohesive color palette and “celebration” messaging.

Working closely with the category managers and our senior copywriter, we came up with this cute, but not too cute, approach to to Ashley’s virtual anniversary “party.”