The Fine Line

Cone Health asked for an advertising campaign to promote their Plastic Surgery Specialist service line. They noted an influx of Med Spas and Beauty Bars, and needed a way to compete with these quick and easily accessible options.

After studying the brief, we noticed that there were many “fine lines” within the industry — the  satisfaction of achieving the look you wanted and the fear of what might go wrong; a subtle tweak and a new look, or a lifted brow and a furrowed one. The common theme though, was that cosmetic treatments are delicate.

The Fine Line positions Cone Health’s Plastic Surgery Specialists as a safer and specialized approach, under a physician's care — which is the ultimate, and safest, form of self-care.